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For the past two weeks, Amazon had terrific deals available on two of its best-selling streaming media players. The Fire TV Stick 4K and Echo Dot bundle continues to be on sale for a nice discount, as you can get this bundle for only 124.98 right now.

The good news is that there’s another set of sales on streaming media players that might be even more popular than Amazon’s Fire TV gadgets. That’s right, people — Roku has responded to Amazon’s Fire TV deals with some spectacular sales of its own.

First and foremost, the Roku Premiere is on sale today for just $44.98. It’s not a massive discount since this model retails for $50 anyway, but there’s another reason that you might want to skip this great deal. For just $20 more, you can upgrade to the Roku Streaming Stick+ that adds 4K resolution, support for HDR content, and the beloved dongle form factor. That means you don’t have to worry about finding space for a box because this model plugs directly into any open HDMI port on your TV.

Roku Streaming Stick+

  • Powerful, portable, exceptional wireless
  • Advanced wireless receiver for 4x the range
  • Brilliant 4K, HDR, and HD streaming
  • Voice remote with TV Power and volume
  • 500, 000 Plus movies and TV episodes, easy-to-use remote, intuitive navigation, search across top channels
  • Product is recommended for use in US only, it is not recommend for use in Canada as functionality is limited

Roku® Streaming Stick+ | 4K/HDR/HD streaming player with 4x the wireless range & voice remote… Price:$64.98 Available from Amazon, BGR may receive a commission Buy Now

Roku Premiere

  • 4K and HDR streaming made easy. Power input is 5V – 1A
  • Includes premium high speed HDMI cable
  • Includes simple remote with TV controls
  • Easy access to 4k movies with 4k spotlight channel
  • Stream free TV, live news, sports, music, movies, and more

Roku Premiere | HD/4K/HDR Streaming Media Player with Simple Remote and Premium HDMI Cable List Price:$44.98 Price:$28.98 You Save:$16.00 (36%) Available from Amazon, BGR may receive a commission Buy Now

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.